W
Chapter 4
The Connection Effect
Wayfare
Member Retention
The first ride sets the route
12-month retention rate by first member action — cohort of 14,200 new signups
12-month retention rate by first member action
12-Month Retention Rate
100%
75%
50%
25%
0
23%
Browsed solo
38%
Saved a route
54%
Joined a group
71%
Shared a ride
86%
Hosted a meetup
3.7x VS. SOLO
This is the
VW Kombi Bus
design system, applied by
Curio Design
— a design-style library for AI agents. Full VW Kombi Bus guide →
designbycurio.com/learn/vw-bus-kombi-1967