03 — Retention Decay
Dubplate
Weekly Cohort Analysis
Listening doesn’t stop. It slows.
Average daily listening minutes for new users across their first six weeks since signup
Avg. Daily Listening Minutes
0
15
30
45
61
52
38
27
21
16
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
−38%
74% total decline by week 6
This is the
Bristol Trip-Hop
design system, applied by
Curio Design
— a design-style library for AI agents. Full Bristol Trip-Hop guide →
designbycurio.com/learn/trip-hop-bristol-1994