CHAPTER 03 · RETENTION METRICS
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Repeat Purchase Analysis
New drops beat discounts — every time
Repeat rate (%)
Top channel
Other channels
0
25
50
75
73%
58%
44%
31%
24%
16%
Daily Drops
Flash Sales
Social Hauls
Push Alerts
Email
Search Retarget
new arrivals feed
countdown events
short clips
mobile push
promo campaigns
search ads
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Shein Fast Fashion
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Curio Design
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