Chapter 03 · Pattern memory
Slide 12 / 24
Kornjača reading · buyer recall study
A named pattern sells twice: first as beauty, then as memory.
RECALL AFTER 7 DAYS
Share of buyers who could name the motif without a prompt.
31%
74%
COLOR-FIRST DISPLAY
PATTERN-NAME STORY
+43 pts
This is the
Serbian Pirot Kilim
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Curio Design
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