01 — category growth
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Blending in outperforms standing out
Year-over-year revenue growth by product category, Q3 2013 – Q3 2014
40%
30%
20%
10%
0
34.2%
PLAIN
BASICS
21.8%
HERITAGE
REVIVAL
14.6%
LOGO
DRIVEN
11.3%
COLLAB
RELEASES
8.7%
LIMITED
EDITION
5.9%
ATHLEISURE
This is the
Normcore (2014)
design system, applied by
Curio Design
— a design-style library for AI agents. Full Normcore (2014) guide →
designbycurio.com/learn/normcore-2014-anti-fashion