Section 03
/ Subscriber Wall
Fade Map
Page
14
Cohort decay is not a cliff. It is a layer loss.
Subscribers do not churn; they fade from the wall.
Six month retention by first-week behavior
60%
45%
30%
15%
23.2%
Cold signup
Read once, no saves
41.8%
Saved editions
Two saves in week one
This is the
Melbourne Laneway Stencil (Hosier Lane)
design system, applied by
Curio Design
— a design-style library for AI agents. Full Melbourne Laneway Stencil (Hosier Lane) guide →
designbycurio.com/learn/melbourne-laneway-stencil-2010