Chapter 03 — Attention Economy
07 / 12
Raw footage holds viewers 3x longer than produced formats
Average engaged view time by content format · Mexico City field study · n = 12,400 sessions
20
40
60
80
MIN
0
87 MIN
42
34
28
12
RAW DOCUMENTARY
NARRATIVE DRAMA
REALITY FORMAT
NEWS MAGAZINE
SOCIAL CLIPS
3× THE AVG
AVG 29 MIN
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Amores Perros New Wave
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Curio Design
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