Chapter IV — Retention
04
What is made in person lasts longest
Customer retention rate by acquisition channel
0%
25%
50%
75%
67%
Word of Mouth
52%
Craft Fairs
34%
Organic Search
21%
Social Media
15%
Paid Ads
12-month retention · Heddle cohorts, 2024
This is the
Amish Pennsylvania Quilt Bold Geometric
design system, applied by
Curio Design
— a design-style library for AI agents. Full Amish Pennsylvania Quilt Bold Geometric guide →
designbycurio.com/learn/amish-pennsylvania-quilt-bold-geo